The Potential and Pitfalls of Impact Investing

Impact investing, an investment strategy that seeks to generate social and environmental impact alongside financial return, has been gaining traction in recent years. But what exactly does it entail? How does it work, and what are the potential rewards and risks associated with it? Let’s explore this fascinating aspect of the financial world.

The Potential and Pitfalls of Impact Investing

A Look into the Past: The History of Impact Investing

The roots of impact investing can be traced back to the socially responsible investing (SRI) movement of the 1960s. However, the term ‘impact investing’ was only coined in 2007 during a conference hosted by the Rockefeller Foundation. Over the years, the sector has experienced phenomenal growth, with the Global Impact Investing Network (GIIN) estimating the current market size at $715 billion.

Understanding Impact Investing: The Basics

Impact investing operates on the principle that financial investments should not only generate financial returns but also contribute to social and environmental wellbeing. Investors typically focus on sectors such as renewable energy, affordable housing, healthcare, and education. This approach contrasts with traditional investing where the sole focus is on financial gain, irrespective of the social or environmental implications of the investment.

According to a report by the GIIN, the number of active impact investing organizations increased by 17% in 2020. This growth has been fueled by increasing interest from millennials who prioritize investments that align with their values. Furthermore, the recent COVID-19 pandemic has underscored the importance of investments that address social and environmental challenges.

The Rewards and Risks of Impact Investing

The rewards of impact investing are twofold: financial returns and positive social and environmental impact. However, it’s not without its risks. First, there’s the risk of ‘impact washing’, where investments are falsely marketed as impact investments. Second, measuring the social and environmental impact of investments can be challenging. Finally, impact investments may not offer as high a financial return as traditional investments.

Real-world Applications: Impact Investing in Action

One notable example of impact investing is the Rise Fund, a $2 billion fund managed by private equity firm TPG. The fund invests in companies across sectors such as education, energy, and healthcare that generate measurable social and environmental impact alongside financial returns.


Insightful Pointers for Potential Impact Investors

  • Do thorough due diligence: To avoid impact washing, carry out rigorous research on potential investments.

  • Understand your investment: Know the sectors and businesses you’re investing in, their impact goals, and how they measure impact.

  • Balance impact and returns: While the social and environmental impact is important, don’t neglect the financial aspect of your investment.


In conclusion, impact investing presents an exciting opportunity for investors to contribute to social and environmental wellbeing while also generating financial returns. However, like all investments, it comes with its own set of risks. Therefore, potential impact investors must approach this investment strategy with an informed, balanced perspective.